The Shops at Oshkosh

Under Armour Factory House

The Shops at Oshkosh is located on Highway 41 between Milwaukee and Green Bay, near the shores of Lake Winnebago.

It all started in 1996 when Under Armour CEO and founder Kevin Plank created the original performance T-shirt that wicked sweat and regulated body temperature to make athletes cooler, drier, lighter, and better. Since that first T-shirt, Under Armour has grown into the most innovative brand in all of sports with gear for men, women, and youth.

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The Shops at Oshkosh

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Under Armour Factory House